
Everything Smart Money Checks Before Investing in SaaS companies.
A few eight and 9-figure exits taught us what serious investors really care about, and what 95% of new founders miss until it’s too late. This guide shows you exactly that in a simple, easy-to-read cheat sheet.
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We’ve generated over one-quarter of a billion in revenue for start-up SaaS, SMB, and ecommerce companies, resulting in two, 4X exits (8 and 9 figures). This guie includes the persistent questions that investors expected us to answer confidently on every call.

Understand the non-negotiable digital product metrics that matter in 2025.
For over a decade, I’ve been building, testing, and refining growth strategies for multi-million-dollar software companies.
I’ve packed all of that experience into Vigital, the AI-powered content automation platform that automates 90% of the go-to-market (GTM) strategy for small teams with BIG dreams.
Vigital is on a mission to power America’s backbone with next generation growth marketing software in the age of AI.