Man vs. Machine: How to Combine Human Creativity with Automated Content Generation for Winning Results

Man vs. Machine? Combine Human Creativity with Automated Content Generation for Winning Results in 6 Steps

AI isn't here to steal your creative thunder – it's here to amplify it. Consider this your playbook for wielding automated content generation as a superpower, while still infusing your work with that signature human touch that sets it apart.

Over my decade-plus career in digital marketing, I’ve seen the content landscape shift dramatically. 

From startups to SMBs to big SaaS brands, one thing remains constant: the need for compelling, engaging content that drives results.

Lately, there’s a lot of buzz about automated content generation, and I’ll be honest – it can feel a little unnerving. 

Is AI going to replace content creators altogether? Will robots be writing all the blog posts and social media captions?

The short answer is no.

While AI content generation tools are incredibly powerful and can definitely streamline your workflow, they’re not a substitute for the unique creativity, intuition, and strategic thinking that only humans can bring to the table.

The way I see it is this: AI is a tool, much like a paintbrush for an artist, or a pen to a wordsmith. 

It can help you work faster and more efficiently, but it can’t replace the artist’s vision, skill, and intentionality. 

I believe that the best content is created through a combination of human creativity and AI-powered automation. Something that can be called “human-in-the-loop” content creation.

In this blog post, we’ll dive into what that looks like in practice. We’ll explore how to use AI tools effectively without sacrificing the human touch that makes your content truly stand out. 

If you’re ready to create a content marketing powerhouse by harnessing the best of both worlds, keep reading!

How Automated Content Generation Can Boost Your Productivity (and Creativity!)

Curious about what AI content generation can actually do? 

It’s more than just a buzzword at this point – these tools are becoming increasingly sophisticated, transforming how we create content and helping marketers like you work smarter, not harder.

Here’s how automated content generation can elevate your B2B SaaS content strategy:

  • Beat the Blank Page Blues: We’ve all been there – staring at a blank screen, the ideas just not coming. AI tools can jumpstart your creativity by suggesting topics, outlines, and even providing initial drafts. It’s like having a co-writer who’s always on call.
  • Free Up Your Time: Let’s face it, manually researching, drafting, and formatting content takes a lot of time. Automated content generation tools can handle some of the heavy lifting, freeing up your team to focus on high-level strategy and creative execution.
  • Do More with Less: Need to ramp up your content output without hiring an entire team? AI tools can help you create more content faster, across a variety of formats, without sacrificing quality. 

Want to learn more about maximizing your content’s impact? Check out our post on content repurposing tools.

But remember: While AI content generation can be a huge asset, it’s important to remember that it’s a tool, not a replacement for human expertise. You’ll still need to edit, refine, and add your unique voice to the content.

How do you strike that perfect balance? Check out our post on using AI to level up your marketing.

By combining the efficiency of AI with your own creativity, you can produce high-quality, engaging content that resonates with your audience and delivers results for your SaaS.

Human Creativity is the Secret Sauce in an Increasingly Automated World

AI is undoubtedly a powerful tool, but it’s certainly not a magic wand. Your creative genius, strategic thinking, and human touch are still the key ingredients to unlocking truly exceptional content. Let’s talk about why.

Human-in-the-Loop: What It Means (and Why It Matters)

In the world of machine learning, “human-in-the-loop” means that humans are actively involved in the process, not just setting things in motion and hoping for the best. 

In content creation, this translates to using AI as a partner, not a replacement.

AI can help generate ideas, outlines, and even drafts, but it’s up to you to guide the process, refine the output, and ensure the final product aligns with your brand voice and resonates with your audience.

What Only Humans Can Bring to the Table

Here’s where our human strengths complement AI’s capabilities. While AI handles data processing and automation, we excel at crafting compelling narratives, building relationships, and making subtle yet impactful decisions that resonate with our target audience.

  • Brand Voice and Personality: Your brand has a unique voice, a personality that sets you apart. While AI tools can mimic your style and tone to a certain extent, they can’t quite capture the subtle nuances, quirks, and personal touches that make your brand truly yours.
  • Emotional Connection: Storytelling, empathy, humor – these are human elements that build connections and forge relationships with your audience. AI-generated content might be informative, but it often lacks the emotional depth and authenticity that resonate with people on a deeper level.
  • Critical Thinking and Insight: B2B SaaS topics can be complex. While AI is great at gathering information and generating text, it often struggles with understanding the bigger picture, making subjective judgments, or providing original insights. That’s where your human brainpower truly shines.

The Art of the Edit: Refining AI-Generated Content

Even if you’re using automated content generation tools, your role as a marketer is far from over. Think of AI as your writing assistant that puts your human genius to work (in an amplified manner at times).

Here’s how you can collaborate with AI to create truly outstanding content:

  • Fact-Check: Always verify the accuracy of any information generated by AI. While these tools are impressive, they’re not infallible.
  • Add Personality: Inject your brand’s unique voice and style into the content. Make it sound like you, not a robot.
  • Refine for Clarity and Impact: Tighten up sentences, improve flow, and add your own insights and expertise to make the content truly valuable.
  • Tailor to Your Audience: Ensure the content aligns perfectly with your target audience’s interests, needs, and pain points.
fact checking tool to complement automated content generation’s Fact Checking Aid

By embracing the “human-in-the-loop” approach to content creation, you can leverage the efficiency of AI while still producing content that’s authentic, engaging, and effective.

Human + Machine = Marketing Magic (A 6-Step Guide)

Ready to embrace the power of automated content generation without sacrificing your unique voice? 

At the core of it, it’s about finding the sweet spot between human creativity and AI-powered efficiency. 

Let’s break it down into a practical, actionable plan:

Step 1: Start with a Strong Brief

Don’t let AI run wild! Clearly define your goals for each piece of content. Are you trying to educate, entertain, or persuade?

Know your target audience inside and out. What are their pain points, interests, and preferred language?

Outline your key messages and the desired tone of voice. This guidance ensures the AI tool has a clear direction.

Step 2: Choose the Right Automated Content Generation Tools

Do your research and find tools that align with your budget and specific needs.

Experiment with different tools to see which ones work best for your team and workflow. (Check out our starter guide on AI content creation tools here!)

Step 3: Use AI as a Starting Point

Don’t expect AI to write your entire B2B SaaS marketing strategy. Use it as a tool to jumpstart the process.

Let AI generate initial drafts, outlines, or ideas. This can save you hours of brainstorming and research.

Step 4: Add Your Creative Spark

Now this is where YOU do the work. Edit and refine AI-generated content to ensure it’s accurate, engaging, and aligned with your brand voice.

Add your unique insights, personal stories, and industry expertise to make the content truly yours.

Step 5: Don’t Forget SEO!

Optimize your content for search engines, using relevant keywords and phrases that your target audience is searching for.

Utilize SEO tools to analyze your content and identify areas for improvement. 

For a deeper dive into this, check out our post: How to Leverage Content Automation for SEO Success.

Step 6: Measure and Iterate

Track your content performance using analytics tools. Analyze the data to understand what’s working and what’s not.

Refine your process based on your findings. Remember, continuous improvement is key!

Pro Tip: Not sure which metrics to track? Check out our post, “5 Content Performance Metrics for Boosting Your Strategy” for a deeper dive.

A screenshot showing automated content generation tracking the position of keywords related to "things to do in McLean VA" in search results.

Your Content Marketing, Powered by AI (But With a Human Heartbeat)

I hope this guide has shown you that it’s not about man versus machine, but about man and machine working together to achieve amazing results.

Remember, AI is a tool that can help you brainstorm, write, and optimize content with incredible efficiency. But your creativity, intuition, and human touch are what will make that content truly resonate with your audience.

So, embrace the possibilities of AI-powered content generation, but don’t forget to infuse every piece with your unique brand voice and expertise.

Let’s Take Your SaaS Content Marketing to the Next Level.

If you’re looking for a personalized roadmap to content marketing success, our 30-Day Custom Lead Generation Content Kit has everything you need to get started:

  • Ideal Customer Profile (ICP) Deep Dive: We’ll help you understand your target audience like never before.
  • Niche Audience Analysis: Discover the platforms and channels where your ideal customers are hanging out.
  • Competitor Analysis: See how your content stacks up against the competition, and find opportunities to outshine them.
  • Content Strategy Blueprint: We’ll create a custom plan for your business, including a detailed calendar, topic ideas, and strategies for promotion.

This kit is designed to help you create a content marketing strategy that is truly tailored to your business goals and audience.

Need a Helping Hand? A Listening Ear?

Schedule a free 15-minute chat with us and let’s discuss how we can help you leverage content automation to achieve your goals.

P.S. Need more inspiration and insights? Don’t forget to check out our blog for a wealth of resources on SaaS marketing, content creation, and more:


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