5 Signs Your Content Marketing for SaaS Needs a Revamp

Is Your Content Marketing for SaaS Broken? 5 Signs It’s Time for a Revamp

Feeling frustrated with your efforts at content marketing for SaaS? You're not alone! Many SaaS marketers struggle to see a return on their content hard work. Here are 5 key indicators that it's time to re-think your approach.

Let’s be honest, content marketing for SaaS can be a real grind.

I’ve been there myself – pouring time and effort into content, only to see crickets in response. It’s enough to make any SaaS marketer question their sanity!

But before you throw in the towel, it’s important to understand that a powerful content marketing strategy is key to driving growth for your SaaS.

We’ve talked about how tracking results is vital to knowing where your strategy needs work. One of the best ways to do this is by identifying the warning signs that your current approach needs some serious TLC.

Here are five major red flags I’ve learned to recognize, and how to fix them.

Red Flag #1: Your Content Isn’t Getting Found

You know that feeling when you hit publish on a blog post you worked hard on, and then… nothing? 

A few random views, maybe a pity like from your friend, but mostly just emptiness. If your content isn’t reaching the right people, it might as well not exist. 

Let’s break down why this happens and what to do about it.

Why is my content not doing well?

  • Low Organic Traffic: Search engines aren’t sending people your way. This could be due to poor SEO or content that just isn’t relevant to what people are searching for.
  • Lack of Engagement: Even if people do stumble upon your content, they’re not sharing, commenting, or linking back to it. This signals that it’s not resonating with your audience.
low organic traffic example

How can I improve my content reach?

Uncover the root of the problem with a quick checkup, and make adjustments accordingly. Look at the follow areas:

  1. Keyword Research: Are you using terms your target audience actually searches for? Keyword research tools like Google Keyword Planner can help.
  2. SEO Basics: Have you optimized your title tags, meta descriptions, and used keywords naturally in your content? Even simple SEO tactics make a difference.
  3. Content Promotion: Don’t just post and hope! Share your content strategically on social media, relevant forums, and with your email list.

Don’t lose hope! Content marketing for SaaS takes patience and strategy. If your content feels like it’s disappearing into a void, take a deeper look at your efforts thus far, and pivot as needed.

Red Flag #2: Your Content Lacks Focus

Imagine walking into a store with no clear idea of what you need. The shelves are a jumbled mess, and you end up leaving frustrated and empty-handed.

That’s the experience unfocused content creates for your audience.

3 Telltale Signs of Disorganized Content 

  1. Your topics are inconsistent. One day it’s a deep dive on a product feature, the next it’s a fluffy thought leadership piece. This inconsistency leaves your audience confused.
  2. It’s unclear who your target audience is. You can’t please everyone. And trying to do so results in generic content that doesn’t really resonate with anyone.
    Knowing your ideal customer’s pain points and goals is key to succeeding in content marketing for SaaS.
  3. You don’t follow a content calendar. Sporadic posting and random topics make consistency impossible. A content calendar helps ensure you’re regularly delivering value, aligned with your overall strategy.

The Dangers of Scattered Content

Not to be overly pessimistic, but when your content is all over the place, you’re at risk of:

  • Diluting your brand message: What do you stand for? Unfocused content makes it hard to tell.
  • Confusing your potential customers: Your content should help them understand how your SaaS solves their problems.
  • Hindering SEO: Search engines reward consistency and topical relevance. Inconsistency on your part can lead to search engines de-prioritizing content you worked hard to create. 

Red Flag #3: Your Content Isn’t Converting

So you’re getting some traffic, maybe even a few shares…good. But when it comes to actual leads or demo requests? Crickets again.

This is a major sign your content isn’t doing its job.  

3 Possible Reasons Why Your Content is Not Converting

  1. Low Lead Generation: Your content might be interesting, but is it compelling enough to make people take action? If you’re not capturing contact information, the value ends when they close the tab.
  2. Poor Nurturing: Let’s say someone does download that ebook. What happens next? Silence is a missed opportunity! Nurturing email sequences builds trust and guides people further into your sales funnel.
  3. Unclear CTAs: Don’t be shy! Clear calls to action (CTAs) tell your audience exactly what you want them to do, whether it’s downloading a guide, signing up for a trial, or scheduling a demo.

Content Marketing for SaaS is a Journey (Not a Race)

Think of your content as a helpful guide, not a pushy salesperson. Each piece should provide value and lead prospects naturally toward the next step.

But if that’s not happening, it’s time for a closer look. Here are a few key questions to ask:

Key Questions to Ask Yourself When Reviewing Your Content Strategy

  • Is my content solving a genuine problem for my ideal customer? If not, it won’t inspire action.
  • Do I have CTAs that stand out and make sense for where people are in their journey?
  • Am I providing a seamless way for prospects to take the next step, whatever that may be?

Red Flag #4: You’re Struggling to Produce Enough Content

Ever stare at a blinking cursor, your mind a complete blank? Or have a list of half-finished drafts because life as a SaaS marketer is just plain chaotic?

Trust me, you’re not alone. Content creation is tough to keep up with, due to these common issues:

  • Writer’s Block & Idea Drought: Some days, the inspiration well is just dry. It happens to the best of us!
  • Time Constraints: Between product updates, customer fires, and a million other tasks, finding dedicated time to write can feel impossible.
  • Budget Limitations: Hiring a dedicated content writer is a luxury many SaaS companies, especially startups, can’t afford.

The Problem with Inconsistent Content Production

I cannot say this enough: content marketing for SaaS is a long game that requires consistency, strategy, and patience. Sporadic output means:

  • Missed SEO Opportunities: Search engines reward sites that publish regularly.
  • Audience Engagement Suffers: People forget about you if you disappear for long stretches.
  • Loss of Momentum: It’s hard to regain traction after periods of silence.

Don’t worry, solutions are coming! In the next section, we’ll look at ways to overcome these content creation hurdles.

Red Flag #5: You’re Not Measuring Your Results

When you’re juggling a thousand things, analytics can feel like one more thing on the to-do list. 

But here’s the thing: if you’re not tracking the right metrics, your content marketing for SaaS is basically flying blind. 

  • No Defined KPIs. Are you focused on getting more website traffic, boosting lead generation, or increasing SaaS trials? What you measure depends on your goals.
  • Lack of Analysis. It’s not just about the raw numbers. Are you digging deeper to understand which content formats, topics, and CTAs actually drive the best results?
  • Missed Optimization Opportunities. Data is your secret weapon! It shows you what’s working, what’s not, and how to continuously improve your strategy.

Why Tracking Matters

Think of analytics as your content compass. It helps you do the following:

  • Justify the investment: Prove the ROI of your content efforts to stakeholders.
  • Double down on what works: Stop wasting time on content that flops.
  • Stay agile: Adjust your strategy quickly based on real-world results.

Don’t worry, tracking doesn’t have to be scary. Even basic tools like Google Analytics tell you a lot.

Stop Struggling with SaaS Content – Get Results!

Yes, content marketing for SaaS can feel like a constant battle. Creating content that attracts the right leads, converts them into customers, and fuels your growth shouldn’t feel this difficult.

That’s why we’ve created our 30-Day Custom Lead Generation Content Kit. This comprehensive package takes the guesswork out of your strategy. It includes:

  • In-depth Ideal Customer Profile (ICP) development: Understand your perfect customer on a deeper level.
  • Niche audience insights: Target the right people, with the right messaging.
  • Detailed competitor analysis: Learn from others and find your unique edge.
  • Step-by-step scheduling and publishing guides: Ensure consistency and maximize reach.
  • And so much more!

This data-driven kit creates a tailored lead-attraction strategy designed to support your specific SaaS goals.

Need more help? Book a free 15-minute chat with us to see how we can transform your content marketing.

Want even more actionable tips? Check out our blog for the latest SaaS marketing strategies, insights, and tactics:

Let’s turn your content into a powerful growth engine!


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