Below are detailed, step-by-step instructions for giving someone access to your Google Analytics account. Note that the exact process depends on which version of Google Analytics you’re using. Since Google Analytics 4 (GA4) is now the standard, these instructions focus on GA4. If you still have access to Universal Analytics (no longer supported after July 2023), the process is similar but may differ slightly in menu names and options.
Prerequisites:
- You must have the necessary permissions to add or edit user access. In GA4, this usually means you need the Administrator role at the account or property level.
- You’ll need the email address (a Google account) of the person you’re adding.
GA4 New User Access Instructions
1. Sign In to Google Analytics:
Go to https://analytics.google.com/.
Log in using the account with the appropriate permissions.
2. Select the Correct Account/Property:
If you manage multiple accounts or properties, choose the account and property for which you want to add a user.
3. Open the Admin Settings:
In the lower-left corner of the Google Analytics interface, click on the “Admin” gear icon.
4. Go to Access Management:
Under the “Account” column, click on “Account Access Management” if you want to grant account-level access. This gives the user access to all properties under that account.
Alternatively, under the “Property” column, click on “Property Access Management” if you want to grant access only to a specific property.
5. Add a New User:
In the top-right corner of the “Access Management” page, click the “+” button.
Select “Add users” from the dropdown.
6. Enter the User’s Email Address:
In the “Add roles and data restrictions” panel, type the email address of the user you want to add.
Make sure this email is associated with a Google account.
7. Choose the User’s Role and Permissions:
- Roles in GA4 include Administrator, Editor, Analyst, Viewer, and Marketer.Administrator: Can manage users and all settings.Editor: Can perform most tasks, like creating and editing resources, but cannot manage users. (This role is often suitable for a “manager” level of access if they need to set up properties and configure reporting.)Analyst: Can create and share certain items but not modify all property settings.Viewer: Can view data and reports but cannot make changes.Marketer (Beta): Similar to an Analyst but focused on marketing integrations.
8. Notify the User (Optional):
Check the box “Notify new users by email” if you want Google Analytics to send them an invitation email.
9. Click “Add” or “Save”:
Once you’ve set the role and permissions, click “Add” (or “Save”) to finalize.
10. Confirmation:
The new user will now appear in your “Access Management” list.
The user will receive an email (if you chose to notify them) and can access Google Analytics by logging in with their Google account and selecting the appropriate property.
That’s it! By following these steps, you’ve successfully given someone “manager-like” access to your Google Analytics 4 property. They’ll now be able to log in and manage reporting, configurations, or analyses based on the role you assigned.
