Behavioral Targeting for Automated Content

3 Behavioral Targeting Tools and Techniques to Humanize Automated Content

Automation is awesome, but let's make sure it doesn't turn you into a marketing robot! This guide shows you how behavioral targeting powers content that truly connects with your customers.

There’s no denying it – content automation is incredibly powerful. Imagine having a dedicated helper churning out blog posts, social media updates, and newsletters while saving you precious time. 

Opportunities are endless with it. 

But then, using even the ​​best AI for content creation has its downside. Using and testing these content automation tools over the last year or so, I’ve seen firsthand how relying solely on automation can defeat the purpose of creating content in the first place.

Sometimes, the result is generic content that fails to truly connect with the reader. There were countless drafts that I had to redo from scratch!

That’s where behavioral targeting enters the picture, which adds a human touch to any automated content machine.

By understanding what makes your audience tick, you can deliver personalized, relevant content that feels tailor-made – even if it’s generated with the help of some very smart tools.

It’s More Than Just Data! Understanding Behavioral Targeting

We often think of behavioral targeting as some mysterious algorithm crunching numbers. While data is important, true behavioral targeting goes much deeper.

It’s about understanding the story behind that data – the unique journey each potential customer takes. 

What is Behavioral Targeting, Really?

Think of it like this: behavioral targeting uses your audience’s own actions as clues to what they care about. By analyzing what they do online, you can craft content they’re more likely to find relevant and engaging.

Types of Behavioral Data

Now this is where things get interesting (not creepy):

  • Web Browsing Behavior: What pages do they visit on your site? What topics do they search for? This gives insight into their pain points.
  • Purchase History: For e-commerce, knowing what someone’s previously bought can unlock personalized recommendations.
  • Past Engagement: Did they open your last newsletter? Which social media posts did they interact with? These signal interest levels.

Beyond the Spreadsheet: It’s About the WHY

I’ve learned that the most valuable data isn’t just about what someone does, but why they do it. Understanding their needs and motivations is crucial for truly personalized content.

Imagine you sell project management software. Someone downloads your “Team Collaboration Tips” guide – that’s behavioral targeting data!

This tells you they’re probably struggling with team communication and might be open to a solution like yours.

Behavioral Targeting Tools & Techniques

Harnessing the power of behavioral targeting isn’t just for tech giants! With the right tools, it’s achievable for businesses of all sizes.

Let’s have a look into your behavioral targeting toolkit:

Website Personalization: Make Your Site Smarter

These are awesome–they let you dynamically change what visitors see based on their past browsing behavior. Think product recommendations tailored to their interests, or articles aligned with their previous searches. 

Tool Examples: 

Email Marketing Automation: The Key to Relevance

Sophisticated platforms let you create automated email sequences triggered by specific actions. This means sending follow-up content based on what they’ve clicked, or offers tailored to where they are in the buyer journey.

Tool Examples: 

  • HubSpot or ActiveCampaign: Offer powerful automation based on subscriber behavior, along with comprehensive marketing suites.
  • MailerLite: A more budget-friendly option that still provides segmenting and triggering options for campaigns.

Targeted Social Advertising: Laser Focus

Social platforms have incredibly detailed behavioral data, which (for a price) you can tap into for ads. For instance, surfacing your ad to someone who’s recently searched for a competitor or follows industry influencers.

Tool Examples: 

  • Facebook/Instagram Ads Manager: Their built-in targeting options let you leverage interests, demographics, and past website interactions.
  • LinkedIn Ads: Great for B2B targeting, using job titles and company criteria in addition to behavioral data.

Key Takeaway: It’s about finding the right tools that fit your specific needs and budget. Some platforms offer all-in-one solutions, while others focus on a particular area like email automation. The decision is yours.

3 Tips for Creating Human-Focused Content Fueled by Behavioral Targeting

Yes, behavioral targeting uses data, but the end goal is much deeper – and that’s connecting with your audience on a human level.

But how can you make sure that your content remains compelling, authentic, and genuinely helpful?

Here are some key insights I’ve gained since diving deep into the world of automation:

  1. Go Beyond the Clicks and Dig Into the ‘Why.’ I always remind myself that behavioral data is just a starting point. Why did someone take a particular action? What problem are they facing? What are their underlying needs?
  2. Don’t Forget the Power of Storytelling. Even with automation, storytelling is how you truly connect. Weave in case studies, relatable examples, or even a touch of humor to make the content emotionally resonant.
  3. Empathy is a Superpower! Walk a Mile in Your Audiences’ Shoes. I always try to see things from my audience’s perspective. Does this content feel truly helpful, or am I just focusing on pushing features? A little empathy goes a long way in creating content that feels authentic and not salesy.

For example: A website visitor spends time on your “Remote Team Management” blog article. Don’t just bombard them with product ads!

Instead, craft a follow-up email sharing additional tips, or invite them to a webinar addressing remote work challenges. This shows you’re listening and offering value first.

The Future of Behavioral Targeting: Balancing Personalization and Privacy

Behavioral targeting opens exciting possibilities for sure, but as marketers, we must use this power responsibly. Building trust starts with how we handle data and respect customer preferences. 

Here’s where I think things are headed:

  • Transparency is Non-Negotiable: Being open with customers about how you use their data is key. Clear opt-in options, easy-to-understand privacy policies, and giving users control over their preferences build trust.
  • Respecting User Choices: Allowing people to easily opt out of tracking or adjust their email preferences isn’t just good practice, it’s often legally required (think GDPR). Customers appreciate feeling in control, and rightly so.
  • The Evolution of Behavioral Targeting: I predict we’ll see smarter, more nuanced behavioral targeting strategies that prioritize privacy. Imagine tools analyzing anonymized data, or on-device personalization rather than tracking individual users across the web.

The Challenge (and the Opportunity): It’s on us as marketers to show that personalization and privacy can coexist. By being transparent and ethical, we can both deliver amazing customer experiences while remaining respectful of individual rights.

Transform Your Content with the Power of Personalization

Ready to see how behavioral targeting can elevate your content marketing and attract more qualified leads? Sign up for your 30-Day Custom Lead Generation Content Kit today!

Inside, you’ll find:

  • Ideal Customer Profile Avatar & Research: Get laser-focused on who your best leads are and what they truly care about.
  • Niche Audience Analysis: Understand the online spaces where your potential customers hang out.
  • Competitor Analysis: See what works (and what doesn’t) in your industry.
  • Scheduling and Publishing Guides: Plan and execute a consistent content strategy.
  • And More!

Best Part: This comprehensive toolkit leverages behavioral insights and market research to personalize your plan and fuel a lead generation machine that aligns perfectly with your goals.

Still have questions? Book a quick 15-minute chat with me at Vigital Inc! Let’s talk about how this can help your business grow.

And of course, for even more strategies, insights, and tactics, be sure to explore our blog:

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